EXPERT ON: THE OUTCOME ECONOMY – HOW THE INTERNET OF THINGS IS TRANSFORMING EVERY BUSINESS

Joe Barkai is a global thought leader with more than 30 years of experience in helping organizations chart their product and market strategy. His background at the union of business and technology with hundreds of organizations across diverse industries, provides a unique ability to “connect the dots” and clearly articulate the always-evolving business value of technology. Joe’s focus is on researching, forecasting and the strategic application of industrial Internet of Things (IIoT).

THE INTERNET OF THINGS – LIVING IN AN ALWAYS CONNECTED WORLD

Not a day goes by without reading breathless headlines predicting the magnitude and the future impact of the Internet of Things (IoT).  The IoT promises a brave new world in which all devices communicate with one another seamlessly, offering unpresented efficiency, productivity, innovation, convenience and well-being.
But trying to decipher the torrent of information and understanding how to transform your business to capitalize on the promise of the IoT isn’t easy. You need a clear view of the “big picture” and, at the same time, an understanding of how to formulate a business and technology strategy.
This powerful keynote will give you a fresh view and tactics you can use to capitalize on the value of the IoT. Joe shifts the focus from the all-too-common discussion about simple device connectivity to the value of connected devices and the business models you can use to to exploit it.  You’ll hear about real-world business models and pragmatic considerations in capitalizing on the future of the IoT.

 

Target Audience
  • Executives, Innovation Leaders, and service and product leadership
  • Product development management
  • IoT Strategists

THE OUTCOME ECONOMY

Welcome to the “outcome economy” — where companies create value not just by selling products and services, but by delivering complete solutions that produce quantifiable business outcomes. Buyers in the outcome economy aren’t looking to buy products, but rather an iron-clad guarantee of an outcome.
The outcome economy is a significant shift from competing through selling products and services, to competing on delivering measurable results important to the customer. For most companies this is a challenging prospect: they will need to develop a deeper understanding of each customer’s business, how their products and services are being used, and how customers evaluate outcomes.
How do you prepare for the outcome economy?  If you are a product company, what do you need to do to capitalize on this opportunity? How do you engage with your customers? How will you outdo the competition?
This keynote provides the insight and the context needed to help you understand the Outcome Economy and chart your roadmap to leverage the opportunities it offers.

 

 Target Audience
  • Executives, Innovation Leaders, and service and product leadership
  • IoT Strategists

UNDERSTANDING THE FUTURE OF TRANSPORTATION AND MOBILITY

The automotive and transportation industries are undergoing massive changes. Three disrupting trends are shaping mobility, both personal and commercial: shared and on-demand mobility, the growth and maturation of electric vehicles, and the impact of driverless vehicles.
Together, these trends create a perfect storm of change that will have the most profound effect on mobility and bring about a future that is safer, cheaper, cleaner, and more resource efficient.
While most of us are fascinated by the prospect of on demand autonomous transportation, there are numerous technical, societal and even ethical considerations, many of which venture into unchartered territory.
In this keynote Joe we will not only reveal the current state of cutting-edge mobility technology and explore the factors that will drive their adoption, but he will also look at the disruptive technical and legal considerations that might get in the way of the vision and building trust with key stakeholders: consumers, regulators, insurers and investors.

 

 Target Audience
  • Automakers and suppliers
  • General audience fascinated (or threatened) by the prospect of autonomous driving

THE INTERNET OF THINGS

The adage that most new products fall short of expectations, if not fail completely, is alive and well. For each Apple or Sony success story there are dozens of mediocre products and failed companies.  The situation is especially precarious in industries in which the cadence of innovation is slow, such as automotive and industrial equipment. Companies in these industries make enormous investments that take a long time to get to the market, As a result they cannot afford some of the tried and true innovation strategies employed by consumer electronics companies that strive on embracing uncertainty and failing fast.
But independent of the industry they are in, all innovators seek to manage uncertainty and reduce the risks in new product innovation by having a deep understanding how the current generation of products and users operate and interact. However, product organizations cannot have a true and complete view of a product and how customers are using it unless they can continue to observe it while it is in use.
The Internet of Things (IoT) offers an exciting vision in which practically all devices are connected and communicate with one another seamlessly. In the future, most products will perform their intended task in the physical world, but, thanks the IoT, will also have a “digital twin” operating in the cloud and “experiencing” the lifecycle of the product.

 

Target Audience
  • Executives and product strategy leadership
  • Chief Innovation Officers
  • IoT Strategists

PUBLICATIONS

Everything and everyone is becoming interconnected. The Internet of Things is transforming the ways in which new value is being created in practically every business and every workplace in the Industrial IoT, roles must change and rules are meant to be broken. This is where the value is. This is the new opportunity.

This book looks beyond the simple concept of connectivity to delve into the specific ways in which new value is being created, and how that will alter the most basic economics of how we live, work, and play.

The book offers a concrete understanding of how the Industrial Internet of Things is transforming business models by taking the quantum leap from companies that make promises about products to companies that promise outcomes; a collaborative and interconnected world in which success hinges on how well you can integrate your organization as part of a complex ecosystem that will align itself around outcomes and innovation.

BLOG

  • Connected Lean
    by Joe Barkai on August 15, 2017 at 12:34 pm

    Connected Assets Accelerate the Journey to Lean Manufacturing The Seduction of Data Industry 4.0 promises to bring our factories to the 21st century. Thanks to the pervasive digitalization of manufacturing... The post Connected Lean appeared first on Joe Barkai. […]

  • Seven Industrial IoT Predictions for 2017 and Beyond
    by Joe Barkai on July 5, 2017 at 11:20 pm

    Rapid Growth in Times of Uncertainty The industrial Internet of Things (IoT) is enabling and accelerating the convergence of three key technology and business model shifts that are fueling the... The post Seven Industrial IoT Predictions for 2017 and Beyond appeared first on Joe Barkai. […]

  • SAP Leonardo: Intelligently Connecting People, Things and Businesses
    by Joe Barkai on July 4, 2017 at 10:06 pm

    SAP Leonardo is the company’s new Internet of Things platform touted as a cloud-based “digital innovation system.” SAP’s apt tagline: Intelligently connecting People, Things and Business, links the platform’s key... The post SAP Leonardo: Intelligently Connecting People, Things and Businesses appeared first on Joe Barkai. […]

  • Telematics Helps JCB Ride Market Growth
    by Joe Barkai on June 28, 2017 at 12:09 pm

    Earthmoving and construction equipment company JCB has high aspirations. The world’s third-largest construction equipment manufacturer by volume, is banking on the strong Indian construction and agricultural sectors to drive market... The post Telematics Helps JCB Ride Market Growth appeared first on Joe Barkai. […]

  • Tesla: Making Cars is Hard to Do
    by Joe Barkai on June 16, 2017 at 10:26 pm

    Tesla Struggles to Ramp Up Manufacturing Volume, With Unintended Consequences Ramping up an auto manufacturing line is difficult. For a newcomer, reaching efficient and lean operation at the level of... The post Tesla: Making Cars is Hard to Do appeared first on Joe Barkai. […]

  • Connected Lean
    by Joe Barkai on August 15, 2017 at 12:34 pm

    Connected Assets Accelerate the Journey to Lean Manufacturing The Seduction of Data Industry 4.0 promises to bring our factories to the 21st century. Thanks to the pervasive digitalization of manufacturing... The post Connected Lean appeared first on Joe Barkai. […]

  • Seven Industrial IoT Predictions for 2017 and Beyond
    by Joe Barkai on July 5, 2017 at 11:20 pm

    Rapid Growth in Times of Uncertainty The industrial Internet of Things (IoT) is enabling and accelerating the convergence of three key technology and business model shifts that are fueling the... The post Seven Industrial IoT Predictions for 2017 and Beyond appeared first on Joe Barkai. […]

  • SAP Leonardo: Intelligently Connecting People, Things and Businesses
    by Joe Barkai on July 4, 2017 at 10:06 pm

    SAP Leonardo is the company’s new Internet of Things platform touted as a cloud-based “digital innovation system.” SAP’s apt tagline: Intelligently connecting People, Things and Business, links the platform’s key... The post SAP Leonardo: Intelligently Connecting People, Things and Businesses appeared first on Joe Barkai. […]