The Loyal Brand

Brand loyalty is dead! Get ready for the loyal brand.

From our digital footprints on the web, to our mobile devices, to webcams, to our cars, our behaviors are suddenly naked and fully exposed in ways we have barely begun to realize. Is it all part of a dystopian future or is there a way to look at how we can benefit from this new era of transparency?

The Loyalty Principle offers a unique way of looking at how all of this highly personalized information is creating the ability for brands to develop an intimate understanding of us as individuals in a way that adds value to our business and our lives.

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